Slay In Your Lane
An inspiration guide to life for a generation of black British women.
‘Black women in 2018 are well past making waves – we’re currently creating something of a tsunami. From authors to politicians, to entrepreneurs to artists, black women in the UK continue to thrive against all odds and well outside of the world’s expectations. Women who look like us, grew up in similar places to us, talk like us, are shaping almost every societal sector, from the bottom and, finally, from all the way up at the top.’
Black women today are facing uniquely challenging experiences in all aspects of their lives. Yet when best friends Yomi Adegoke and Elizabeth Uviebinené searched for a book that addressed these challenges they realised none existed. So Slay in Your Lane – the lovechild of exasperation and optimism – was born.
From education, to work, to dating, to representation, money and health, this inspirational, honest and provocative Black Girl Bible explores the ways in which being black and female affects each of these areas – and offers advice and encouragement on how to navigate them.
‘The synthesis of a thousand conversations about how to navigate career, love, family, racism and unattainable beauty ideals as a black British woman. It provoked a nine-way publishing auction and I imagine its intended audience will devour it whole. But it deserves to be widely read.’ - JANICE TURNER, THE TIMES
‘Adegoke and Uviebinene have created a valuable framework to help navigate the murky world of working – and existing – while black and female. It puts into words the amorphous, intangible feelings we walk around with and counters them with inspirational stories from industry leaders.’ - NATASHA ONWUEMEZI, THE BOOKSELLER
Illustrated with stories from Elizabeth and Yomi’s own lives, and from interviews with dozens of the most successful black women in Britain – including Amma Asante, Charlene White, Jamelia, Denise Lewis, Malorie Blackman and Dawn Butler MP – Slay in Your Lane recognises and celebrates the strides black women have already made, whilst providing practical advice and inspiration for those who want to do the same and forge a better, visible future.
The Writers Behind the Writing
Yomi Adegoke (pictured left) is a mutli award-winning journalist and author. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. She has worked at ITN, Channel 4 News and The Pool as a senior writer and freelanced for Vogue, The Guardian and The Independent amongst others. This year she was listed as one of most influential people in London by the Evening Standard and was also named as a 'frontline pioneer' bringing the fight to 'a new generation', by the publication. She was awarded journalist of the year by the Woman In Africa awards, named a Marie Claire Future Shaper and was awarded the Groucho Maverick for her first book, written with co-author Elizabeth Uviebinene.
Elizabeth Uviebinené (pictured right) is an award-winning Marketing Manager from London. A natural in creative storytelling and idea generation, with a passion for brands, Elizabeth creates marketing campaigns that are culturally progressive and commercially impactful. In 2018, Elizabeth was recognised by The Dots as a woman redefining the creative industry, awarded a Rising Star in the PR, Communications and Marketing industry by WeAreTheCity named a Marie Claire Future Shaper and was awarded the Groucho Maverick for her first book, written with co-author Yomi Adegoke.